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About

(314) 353-9757

(314) 353-9757

We're here to make your property wealth work for you.

Unlocking your equity can be complicated. Working with Truehold isn't.

Our mission

Truehold exists to simplify property wealth decisions. Whether you're a homeowner looking to access equity, an investor building a portfolio, or someone ready to sell and move on, we bring together multiple solutions under one roof. From sell-and-rent transactions to investment financing to direct property sales, our platform empowers you to make informed decisions about your biggest assets with transparency and speed. No listing, no hassle, no pressure.

We want you to have the freedom to use your property wealth to achieve your goals. Through straightforward support and a comprehensive suite of products, we're here to help you take your next step with confidence.

Our vision

Making property wealth accessible for everyone with reliable financing and transaction products built on transparency and integrity.

Connie Adams, CEO of Truehold

"Helping people through life's biggest transitions is at the heart of what we do at Truehold. We understand that unlocking your home equity is a big decision—it's not just financial; it's deeply personal. That's why we focus on creating a human-to-human experience, offering support, transparent information, and peace of mind every step of the way."

Connie Adams

CEO

Joining our team?

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Careers

Our Journey

From serving a few customers in St. Louis to transforming real estate transactions nationwide

2021

We launch in St. Louis and serve our first customers with a mission to simplify home equity access.

2022

We expand across the Midwest, entering Cleveland, Kansas City, Cincinnati, and Indianapolis.

2023

We proudly serve our 1,000th customer.

2024

We bring our products to the 6 more states in the Southern US, now serving thousands of homeowners and investors nationwide.

2025

Launched Truehold Financial and expanded our financing products nationwide.

Curious if Truehold is right for you?

Connect with our team today!

Get started

Products

  • Sell Your Home
  • Sell and Rent
  • Multifamily Sales
  • SFR Portfolio Sales
  • Investor Lending

Company

  • About Us
  • Customer Reviews
  • Careers

Resources

  • Blog
  • FAQs
  • Renting

Contact Us

  • Call Us
  • Email Us
  • Media Inquiries

Sell and Rent Locations

Ohio
  • Cleveland
  • Cincinnati
  • Columbus
  • Akron
  • Dayton
Florida
  • Tampa
  • Jacksonville
  • Lakeland
  • Orlando
Missouri
  • St. Louis
  • Kansas City
Kentucky
  • Louisville
  • Lexington
Oklahoma
  • Oklahoma City
  • Tulsa
Indiana
  • Indianapolis
Pennsylvania
  • Pittsburgh
New Mexico
  • Albuquerque
North Carolina
  • Charlotte
Georgia
  • Atlanta
Tennessee
  • Nashville
  • Memphis
Texas
  • Dallas
Arizona
  • Phoenix
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General Disclosure

This website is promotional in nature and is not offered or intended as advice and should not be relied on as such. American Secure Living Inc. d/b/a Truehold ("Truehold") and SFR FinCo LLC d/b/a Truehold Financial ("Truehold Financial") are affiliated companies engaged in different businesses.

American Secure Living Inc. d/b/a Truehold

Truehold transactions are real estate sales transactions, including sell-and-stay opportunities that involve the sale of property and the subsequent leasing of that property by the seller pursuant to a lease agreement. Truehold does not typically allow sellers to re-purchase the property after the sale. Product offerings vary by state and locality. Terms and conditions apply.

Truehold's initial purchase offer is non-binding and is subject to the execution of a mutually satisfactory sale contract, contingent on a no-cost home inspection, and standard lease signing (if applicable). Offer may change based on inspection results. For sell-and-stay opportunities, post-sale, you must adhere to lease terms for the minimum term (which ranges from 6 - 24 months) to continue living in the home. This includes making timely rent payments, which may increase after the initial term. Customer testimonials are based on individual customer experience.

SFR FinCo LLC d/b/a Truehold Financial, NMLS #2740541

Lending office: 1200 Riverplace Blvd, Suite 900 Jacksonville, FL 32207

Truehold Financial offers mortgage lending and mortgage brokering services in select states. Loans are not available in all states. Loans are subject to qualification and approval requirements. Terms and conditions apply.

Visit the Truehold Financial Licensing page or NMLS Consumer Access for more information about Truehold Financial's (NMLS #2740541) licenses.

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